In 1998 the web designer bureau of Michel Uyttebroeck (www.piccaya.com) played with the letters PCM and created the 'face' we wanted. We expressed to use colours in line with the meaning of the coloured cards used to visualize concepts and ideas in workshops: We SEE PROBLEMS (yellow), we DREAM of OBJECTIVES (green), we want to HEAR RESULTS (red) and we SPEAK about ACTIVITIES (blue).